About SmartBaby.ae

Welcome to the world of dreams and creation, discovery and enthusiasm, inspiration and connection. Welcome to the world of smart baby. We are a world of fashion fantasies for your little ones, a one-stop shop for all your kid’s needs! We offer many brands and items that will provide you with everything you need to take care of your little one.

Our broad range covers all stages of a child's growth, from baby through to pre-teen. Our collections are packed with great fashion, durable every day wear and all the other essentials - including infant basics, soft toys, baby footwear, school kits and accessories.

Could anything possibly be cuter than your kids? Yes, actually: your kids in ultra-adorable clothes. Hence, we dedicate our brand to the young fashion frenzies of today and tomorrow.


At smart baby we are always passionate about kids. We want to grow smart baby as a global brand by consistently delivering unique, quality & fashionable kids wear and providing excellent customer service.

Driven by customer feedback, we are committed to design and create a diverse assortment of quality kids clothing that are fashionable, comfortable, durable, and engage in a fair work ethic.

We will continue to provide customers with a satisfying shopping experience - exceeding expectations through extraordinary customer service while striving to encourage community involvement and appreciation to children.

Our Achievements In Numbers

What we have achieved is very special to us, this sort of growth doesn’t happen overnight, and it certainly doesn’t happen unless you’ve got something unique to offer. What sets us apart is that our clothing meets the needs of young families at every stage in their lives. It’s something we’re really good at, probably because we find a kid somewhere deep down in ourselves.

17 Years

Established in 2003 in Century Mall, Dubai


Now we have more than 40 outlets across UAE, Oman & Qatar

1M+ Customers

Now we have more than 1 million
Happy Customers.

COO – Speak

“Smart baby has evolved as a brand over the past 14 years. It has gained the continued support of its consumers with its consistent delivery of value for money. It has been our endeavour to provide a wide product range that offers unmatched product quality to our customers; we’re passionate about bringing our loyal customers the best kids wear collection, season after season.

As we expand our presence, we promise to provide a consistent shopping experience to our customers and wish them a joyous journey of exploration...”

Jai Himthani

COO - Smart Baby


We're always looking for enthusiastic, motivated and talented individuals to join our team. Our people are dedicated, talented, passionate and fun loving. We aim to treat our people with respect, fairness and provide career aspirational individuals with loads of staff benefits.

The business is experiencing exceptional growth, e-mail us your resume to care@smartbaby.ae with your detailed work experience.